1. Local media and PR working experience/graduate 2. Well use the Word, PPT and graphic design software and related statistic tool 3. E commerce knowledge and information about CN and local market 4. Good in English communication and writing
A DAY IN YOUR LIFE WITH US
'-Establish close relationship with local media and KOL，have deep understanding of key influencers in local press and online environment. Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities, etc. -Secure good exposure of IKEA brand in local market with deep understanding and relevant local insight analysis, secure good and strong brand image related to event from both visual and copy perspective. -Bridge the inside (store & SO PR) and outside (society), sharing latest national and local news of IKEA with local media and KOL. Take especially good care of core business as stated in Business plan and create messages around low price, HF expertise and sustainability.
TOGETHER AS A TEAM
'-Close co-operation with local IKEA FAMILY and commercial team to create synergy in local marketing communication. -Connect with CR or other function to identify the real issue and response to journalists in a proper way. e able to work with SO social media team to monitor and manage the proper response to online user and draw indication to store if needed. -Good budget planning and follow up and optimizing the PR budget measured by KPIs set. Prepare PR budget allocation and update SO PR spending and ROI analysis on each project